You want to make the world a better place.

Hijinks is a strategic design studio in Prince Edward Island helping heart-led brands across Canada find their clarity through Strategy, Brand Identity, and Implementation.

Is your brand having an identity crisis?

You’ve grown. Your mission has evolved. Your impact is bigger than ever. But when you look at your website or hand over a business card, you feel a little... cringe.

We see it often with ambitious business owners and non-profit leaders:

Your visuals feel like three different brands in a trench coat.

You know what you do, but you can’t explain it without rambling.

You’ve hit the limit of what "good enough" Canva templates can do for your mission.

If your outside doesn't match your inside,
you’re pushing a boulder uphill.

We’re here to help you stop overcompensating and let your strategy and design do the heavy lifting.

Our Process

Strategy, Identity, Implementation; or as we call it Heart, Voice, Face.

We don’t just make things "pretty." We build systems that work. Our process ensures your brand is felt, experienced, and remembered.

💖 STRATEGY — The Heart

We dig into your why to build a foundation that won't trip you up. No more "fixing it later."

💁‍♀️ IDENTITY — The Voice & Face

We craft visual systems—logos, colour palettes, and typography—that resonate far beyond our shores.

😻 IMPLEMENTATION — The Hijinks

We don't want to just hand over a logo and disappear. We build the templates, the signage, and the tools your team needs to show up in full colour every single day.

Why Hijinks? 

Direct access. Zero gatekeeping. Total joy.

We are a small but mighty team of creative misfits headquartered in Canada’s prettiest province. When you work with us, you’re not just another customer; you’re a partner.

You get direct access to our designers and strategists. No account managers to diluting your vision. Just honest relationships, clever twists, and designs worth cheering for.

A group of people sitting around a wooden table, smiling and engaging in a discussion. They have papers and pens in front of them, in a colorful room with yellow, purple, and pink walls.
Black-and-white logo with a stylized ship and the text "USS Liberty".

Featured Projects

Handpie Company

ECDA

PEI Business Women’s Association

Backwoods Burger

Some clients, past and present

Christina MacLeod, Volume 18

“… a wonderful partner on creative projects that brings a wealth of experience and excitement to any project we work on together—just a delight.