The Arts Guild
Visual Brand Identity
A fixture of Prince Edward Island’s creative community, The Arts Guild needed a brand refresh that captured their mission: providing a safe, inclusive stage for bold, authentic, and norm-challenging artists.
Their old look felt less "arts hub" and more "authoritative decree," so we swapped the rigid dictator red for a punk-rock pink… because nothing says mild rebellion like swapping out primary colours. Paired with gritty textures, backstage-style doodles, and high-contrast dark backgrounds, the result is loud, welcoming, and intentionally imperfect while balancing a touch of professionalism. We even kept their iconic, highly recognizable "G" mark, giving it a modern tune-up so they wouldn’t lose their local street cred.
Design Agency: Hijinks Design Agency
About Hijinks Design Agency
We're a strategic design firm specializing in visual identities. We build the right team for every job, communicate clearly (even with self-proclaimed "noobs"), and make sure you feel taken care of through every step of the process. Because great design isn't just about making things look good—it's about making things work better.