OOAK Wellness
Visual Brand Identity
Ooak Wellness initially approached us as "Luxe Beauty Bar". A wellness spa expanding beyond nail and foot care into a broader range of aesthetic services. Having outgrown their original branding, they needed an update to match their evolving business.
With the new name already established, our job was to give the brand the glow-up it deserved! The vision was clear: clean, calm, and sophisticated, with an inclusive environment where everyone feels welcome.
Funnily enough, our lead designer Lewis sketched the winning concept early in the process but hesitated to pitch it. After extensive exploration, we threw it into the final three-concept package on a whim. The client fell in love with it, discovering deeper meaning in the mark the longer they looked at it.
Moral of the story, trust your gut and shoot your shot, amirite?
Design Agency: Hijinks Design Agency
About Hijinks Design Agency
We're a strategic design firm specializing in visual identities. We build the right team for every job, communicate clearly (even with self-proclaimed "noobs"), and make sure you feel taken care of through every step of the process. Because great design isn't just about making things look good—it's about making things work better.