PEI Business Women’s Association
Visual Brand Identity, Canva Templates, and Printed Materials
The Prince Edward Island Business Women’s Association (PEIBWA) is the collective voice and a trusted resource for a diverse spectrum of women and gender-diverse individuals across the Island’s business ecosystem. As a member-based organization, they empower everyone from young professionals and seasoned entrepreneurs to established leaders by providing a strategic, purposeful community rooted in professional advancement. PEIBWA serves as a vital anchor for those who seek out women-led spaces for support, mentorship, and growth-focused networking.
Core Brand Values
The organization’s identity is built on a foundation of "warm professionalism" and the belief that a rising tide should lift all boats. Their core essence is defined by:
Community and Collaboration Over Competition - Prioritizing partnerships and collective success over individual ego
Authenticity Over Polish - Celebrating the real, character-filled humanity of their members rather than staged or generic representations
Inclusivity - Ensuring a welcoming, human-centric environment for all women, non-binary, and transgender entrepreneurs
Confidence and Credibility - Standing as a bold, respected leader within the professional business community
Strategic Goals
PEIBWA’s primary objective is to transition toward a respectable, business-forward identity that reflects the high caliber of the businesses they represent.
Their goals include:
Modernizing Perception - Moving away from soft and overly feminine aesthetics toward a contemporary look that signals leadership and expertise
Driving Momentum - Embodying the energy and ambition of PEI’s entrepreneurs to "spring" the local economy forward
Strengthening Connection - Utilizing authentic storytelling and imagery to show, share, and celebrate the shared humanity and lived experiences of their membership
“… after each meeting we felt energized by their passion for design and their commitment to producing something fantastic for our organization.”
— Rachelle Wight, PEIBWA
Design Agency: Hijinks Design Agency
Brand Feedback Report: Christina MacLeod, Volume 18
About Hijinks Design Agency
We're a strategic design firm specializing in visual identities. We build the right team for every job, communicate clearly (even with self-proclaimed "noobs"), and make sure you feel taken care of through every step of the process. Because great design isn't just about making things look good—it's about making things work better.