Pride PEI - Pride Fest 2026

Visual Brand Identity

Working with Pride PEI is easily one of our favourite annual traditions. Over the years, their team has walked into our studio armed with boundless creative energy, impeccable moodboards, and the best brief a design team could ask for: "Good luck, have fun, don't die..." wait, wrong quote. "Have fun with it, just do whatever looks good!"

For Pride Fest ’26, the theme centred on the cozy feeling of home and loving your neighbours. We took that "welcome home" concept and ran with it, building a heavily illustrated visual world. From standard festival collateral to a few new surprises, we tackled the whole shebang: posters, merch tees, stickers, banners, and beyond. It’s always an honour to help our favourite neighbours bring PEI’s vibrant queer community together 💖.