Which businesses offer the same services as you? How do you want to be set apart from them?
We are firm believers that there's room for everyone and "competition" is really just an opportunity for collaboration. So if you're offering something your competitors aren't (and vice versa), it's an opportunity to work together to broaden your individual offering.
Try not to over think this one! Can be as simple as "the world needs more flavour!" or as complex as solving a systemic issue. We just love having some context and we can chat it out in our exploration call.
Which beliefs are important to your brand? This can include causes you/your business aligns with, company culture, important elements of how you want to provide services, etc.
Take a moment to consider who your target market is. Who do you envision utilizing your product or services?
When you boil it down, your brand is your reputation. What do you want clients/customers to say about you/your business/your product when you're not in the room?
Think about you and your business a year from now. What are your goals?
Think about your business three years from now. What are your goals?
Now, let's go crazy. Where are you and your business TEN years from now?
